PepsiCo has secured a nearly $2 billion deal to buy prebiotic-infused soda brand Poppi, the food and beverage manufacturer announced Monday.
Over the past two decades, big soda brands like Coca-Cola and Pepsi have seen soda consumption in the United States and beyond decline significantly as health experts warn about the dangers of consuming too much sugar.
Poppi soda, which costs $2.49 per can, has garnered a significant following, including celebrities like JLo and Paris Hilton who have inked lucrative advertising deals with the drink's makers It claims to be 'better for you' due to the two grams of prebiotic fiber that are in every can — said to help boost healthy bacteria in the gut that are important for a host of vital health functions.