In the next couple of years, PepsiCo's entire portfolio, which includes Doritos and Cheetos, will have migrated into natural colors or the company will at least provide the consumers with natural color options
The announcement included revoking the authorization to use two synthetic food colorings (Citrus Red No. 2 and Orange B) in the coming months, and eliminating six other synthetic dyes from foods and beverages by the end of next year.
Two days after federal officials took action against synthetic dyes in food and beverages, PepsiCo Inc. Chairman and Chief Executive Officer Ramon Laguarta said his company will remove artificial ingredients from popular foods this year.
Ramon Laguarta, PepsiCo Inc. chair and chief executive officer, said the company will reduce artificial ingredients. Heeding the call to ban artificial ingredients by Health and Human Services Secretary Robert F. Kennedy Jr., PepsiCo isn't wasting any time getting started. "Sixty percent-plus of our (portfolio) today doesn't have any artificial colors"
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