Bud Light Marketing VP Takes Leave of Absence After Anti-Trans Boycotts
The move comes after conservative figureheads called for boycotts of the brand for partnering with trans influencer Dylan Mulvaney.
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2y agoBud Light Marketing Executive Behind Transgender Influencer Partnership Takes Leave of Absence
Did Bud Light Fire Its Marketing Vice President? What We Know
Her leave of absence was followed by celebratory social media posts from anti-trans conservatives who suggested that she had been fired and claimed Bud Light had been taught a "lesson."
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NewsweekAlissa Heinerscheid: Bud Light's Under-Fire Marketing VP Behind Partnership Deal with Dylan Mulvaney Goes on 'Leave of Absence' as Company Goes for Replacement
Bud Light parent Anheuser-Busch is yet to make an official announcement on appointing Allen as Heinerscheid's replacement.
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International Business Times
Breaking: Woke Bud Light marketing chief takes leave of absence after transgender influencer disaster
In the ensuing fallout, Heinerscheid took flak upon the emergence of an interview in which she said the beer brand needed to update its “out of touch” and “fratty” image.
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Bud Light Replaces Marketing VP Behind Dylan Mulvaney Partnership
Bud Light has replaced the marketing vice president behind the campaign with Dylan Mulvaney and other advertising mistakes.
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2y ago
Bud Light Marketing VP Taking 'Leave of Absence' Sparks MAGA Celebrations
MAGA conservatives reacted with glee to reports that Alissa Heinerscheid had stepped back from her role.
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2y ago
Anheuser-Busch Announces Staffing Shake-Up after Dylan Mulvaney Controversy
The Bud Light marketing VP who devised the much-criticized Dylan Mulvaney partnership is taking a leave of absence.
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2y ago
Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy
Alissa Heinerscheid, who has led the brand since June, takes leave of absence and is replaced by Budweiser global marketing VP Todd Allen.
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2y ago
Bud Light replaces marketing exec behind Dylan Mulvaney partnership: report
Alissa Heinerscheid, vice president of marketing for the popular beer, is being replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.
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2y ago
"Go woke get smoked": Bud Light's marketing VP Alissa Heinerscheid takes 'leave of absence,' leaving netizens in a frenzy
Alissa Heinerscheid, the Vice President of Marketing for Bud Light, who was responsible for the controversial partnership with Dylan Mulvaney, has taken a leave of absence from her position.
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2y ago
Bud Light's under-fire marketing VP 'takes LEAVE OF ABSENCE' after Dylan Mulvaney controversy
Alissa Heinerscheid has taken a leave of absence, Ad Age reported on Friday, and has been replaced by Budweiser global marketing VP Todd Allen.
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2y ago
Woke Bud Light Executive Behind Transgender Dylan Mulvaney Marketing Campaign Takes Leave of Absence
Where Hope Finally Made a Comeback
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