Super Bowl LIX attracted 126 million viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties, according to projections from Fox Corp that combine Nielsen and first-party data. Final data will be available Tuesday, and this post will be updated when it is. That makes it the third consecutive Super Bowl to hit a record-high audience. Not only is it the most-watched Super Bowl of all time, it now takes the crown from last year’s big game as the second most-watched TV program after the Apollo moon landing. Super Bowl LIX was up 2.1% from last year’s previous record of 123.4M viewers and up 9.4% from 2023’s audience of 115.1M, the last time that Fox hosted the game.
The Super Bowl has achieved its biggest audience ever for the second year in a row: An average of 126 million viewers watched the Philadelphia Eagles play the Kansas City Chiefs on Feb. 9. That’s a 2% improvement from last year’s telecast, which was already reported by Nielsen as the largest TV audience it had ever recorded. This year’s total accounts for viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties as measured by Nielsen, Fox and the NFL, whereas last year’s 123.7 million viewers were measured across CBS, Paramount+, Nickelodeon, Univision, CBS Sports and the same NFL digital properties. According to Fox, viewership peaked during the second quarter of the game, with an average of 135.7 million viewers between 8 and 8:15 p.m. ET.
The final numbers won’t come out until Tuesday, but the projected numbers – based on Nielson fast national figures and Tubi/NFL first-party analytics – surpass the 123.7 million viewers that tuned into last year’s Super Bowl which had been the previous record holder. The game, which ended up being a 40-22 win for the Eagles, saw a projected peak audience of 135.7 million viewers from 8 p.m. to 8:15 p.m. during the second quarter, according to the release. Tubi – the Fox-owned streamer – accounted for 13.6 million viewers alone during the record-setting night for Super Bowl viewership. The numbers came amid some thoughts that viewership stats could be down considering the game turned into a blowout as Saquon Barkley, Jalen Hurts and the rest of the Eagles dominated the Chiefs to end their bid for three straight Super Bowl titles.
