In an age where fast-food restaurants are bringing back menu items, one company is trying to hit the nostalgic soft drink market.
Energy drinks have long faced backlash for their sugar and caffeine content, though public pressure has eased compared with the outcry over Jolt Cola in the 1980s.
Jolt Cola, the pioneering energy drink from the 1980s, will return to shelves in 2025 — with more than twice its original caffeine.