The Fox Corporation said on Monday that it had acquired Red Seat Ventures, a growing digital media company that has become a go-to partner for old-media stars like Megyn Kelly, Tucker Carlson and Piers Morgan as they create their own independent online programming. Red Seat and its founding partners, the brothers Chris and Kevin Balfe, will continue to operate independently within Fox’s Tubi Media Group, an arm of Rupert Murdoch’s media empire focused on digital and streaming ventures. A purchase price was not disclosed.

Fox Corp., the backer of Fox News Channel, where all three of the aforementioned hosts led shows, is acquiring Red Seat Ventures, a digital media company that helps create content for a bevy of news personalities who have gone independent.

Fox Corp said on Monday it has purchased Red Seat Ventures, the digital media company whose clients include former Fox News stars Megyn Kelly and Tucker Carlson, in a bid to tap younger audiences and the growing podcast market. Financial details of the deal were not disclosed. The deal represents an investment in a new area of media, the so-called creator economy, in which individual personalities such as Carlson, Kelly, Shawn Ryan and Candace Owens reach millions of subscribers via podcasts and streaming shows.