"This partnership ensures we can continue to deliver on this promise by embracing the certainty that constant innovation is key to making paid music subscriptions even more attractive to a broader audience of fans around the world.”

The world’s largest record label and the leader in music streaming said the new deal reflects changes in Spotify’s business model, including new pricing tiers and the bundling of music and non-music content.

Spotify inks multi-year deal with Universal Music, its first major publisher agreement since controversial ‘bundle’ rollout