Everything Old Is New Again: Max Will Rebrand as HBO Max 2 Years After Dropping 'HBO'

Articles

Summary

When Did HBO Change to HBO Max? What We Know as Service Renamed Again

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

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Newsweek

Max Changes Mind On HBO Rebrand

Since its early streaming experiments in 2010, HBO’s digital presence has gone through HBO Go, HBO Now, HBO Max, Max, and now back to HBO Max.

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ClutchPoints

Warner Bros. Discovery revives HBO Max branding in bid for more subscribers

WBD’s decision to drop HBO from HBO Max in 2023 followed its move to merge HBO dramas and top franchises like “Harry Potter” with lifestyle-focused content from Discovery under one service.

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New York Post

Western Razor Co.

Ditch the disposables and switch to an American-made safety razor and get a better shave.

News Results

Streaming giant in shock U-turn as it debuts new name to 'better represent' fans

HBO Max will be rebranded as HBO Max this summer. The rebrand reflects a shift in focus toward premium content. The service added 22 million subscribers in the last year. The shift comes after a period of rapid growth and profitability, with the service adding 22 million subscriptions in theLast year.

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4h ago

"Grand Re-Re-Re-Opening": Max is changing its name back to HBO Max, lol

Streaming app Max is changing its name back to HBO Max. The company dropped the “HBO’s” from its name two years ago. Social media users joked that the new name represented a drop in content quality. HBO Max dropped the Home Box Office acronym in 2023 after Warner Bros. Discovery took over.

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4h ago

They’re just giving up and calling it HBO Max again

HBO Max launched in 2020, but Warner Bros. relaunched the service three years later, filling it with content from its other properties, like Discovery, TLC, and HGTV. As part of the relaunch, it renamed the service to just ‘Max’

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4h ago

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

HBO Max will be called HBO Max starting this summer. It's the successor to the HBO Now subscription-based streaming service that launched in 2014. The name seemed to suggest access to a maximum amount of streaming content with maximum appeal. However, it questionably distanced itself from the legacy of high-budget, award-winning TV.

MIDDLE

4h ago

HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

Warner Bros. Discovery's streaming platform will be rebranded as HBO Max. The name change comes three years after the company dropped HBO from the title. The streamer has added 22 million subscribers in new global markets. WBD believes they can surpass 150 million subscribers by the end of 2026.

MIDDLE

4h ago

Max is becoming HBO Max — again. Why the name is changing

Warner Bros. Discovery announced the rebranding on May 14. The change is expected to be implemented this summer. The company said the streaming service has added 22 million subscribers in the past year. At the time, the move to Max was intended to include a wider variety of programming.

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4h ago

Max Streaming Service Is Changing Its Name Again (And You Won't Believe What It Is This Time)

Warner Bros. Discovery’s streaming service is about to embark on another rebranding. The service launched as HBO Max back in 2020, only to remove the “HBO” from the title a couple of years later. Just in the last couple of months, Max went from a purple logo to an all black and white logo.

MIDDLE

10h ago

HBO Is Making A Major Change To Its Name — Again

Discovery is rebranding its streaming service as HBO Max. The Max name dated to Warner’s merger with Discovery. HBO is widely considered a gold standard for quality while Max was a reference to the less well-regarded Cinemax network. Now, HBO executive Casey Bloys says, he has a desk drawer full of old stationery.

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8h ago

HBO Max is coming back: Streaming platform rebranding again after 2 years

HBO's streaming platform is returning to its original name, HBO Max, this summer. The announcement came as part of Warner Bros. Discovery’s major Upfront presentation on Wednesday. The service rebranded in 2023 to focus on unscripted programming, and dropped the HBO branding.

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15h ago

'How many meetings?' Internet reacts as Max changes name back to HBO Max

Warner Bros. Discovery, the parent company of HBO's streaming service, announced May 14 that it's reverting the service's moniker from "Max" back to its original name: HBO Max. The company told advertisers in New York that the name change, which is set to officially take place this summer, aims to better meet consumers' needs.

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5h ago

Max was an all-time bad rebrand

Max, formerly HBO Max, is now HBO Max again. Warner Bros. Discovery announced the change today. The first takes were brutal, like this take from Design Matters host Debbie Millman in a Fast Company story: “I am completely bewildered by the HBO Max rebrand.”

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8h ago

Somehow, HBO Max Returned

Warner Bros. first launched HBO Max in 2020 and then, during the messy Discovery merger, decided to drop the HBO half in order to add more family-friendly content. This was baffling to many observers, including this one, and was widely ridiculed, even receiving a friendly jab from rival, Peacock.

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Yesterday