The Baltimore Ravens’ victory over the Houston Texans managed an average minute audience of 24.3M viewers, and U.S. viewership peaked with more than 27M viewers during the halftime show. It was the most-watched Christmas Day NFL game on record (since 2001) among the 18-34 demo, with 5.1M tuning in. Meanwhile, the Chiefs kicked off the day by beating the Steelers to an AMA of 24.1M viewers. For reference, these audiences are nearly on par with the usual broadcast audiences for Christmas Day NFL matchups, though slightly lower. Last year, a Chiefs-Raiders game became the most-watched Christmas Day regular-season game ever with 29.2M viewers. The Eagles-Giants took home 29M that day, while the 49ers-Ravens managed 27.1M.
LeBron James and the NBA are going to have make room for the NFL on Christmas. That shouldn't be a problem. Both leagues were winners on Wednesday. Netflix set records as the most-streamed NFL games in U.S. history while the NBA had its best holiday numbers in five years according to Nielsen. The NFL and Nielsen said 65 million U.S. viewers tuned in for at least one minute of one of the two NFL games. The Baltimore Ravens' 31-2 victory over the Houston Texans averaged 24.3 million, and the Kansas City Chiefs' 29-10 win at the Pittsburgh Steelers averaged 24.1 million, according to early viewer figures released by Nielsen on Thursday.
Both Christmas Day games drew more viewers than the 2023 AFC wild card matchup between the Chiefs and the Miami Dolphins, which streamed on Peacock. Combined, both NFL Christmas Day games — along with pre-game shows and Beyonce’s halftime performance — drew in around 65 million people, the Associated Press reported. The successful NFL streams on Netflix came a month after the streaming giant was criticized during the Jake Paul and Mike Tyson fight when many viewers complained about the stream freezing and buffering.