Both platforms attracted millions of US customers with marketing blitzes that showcased their ultra-low prices. And it was the de minimis exemption that helped them offer those deals so cheaply.
Temu has stopped shipping low-cost items from China to sell directly to US consumers, as the Chinese ecommerce company overhauls its business model in response to the Trump administration’s tariffs. Sales on Temu’s US marketplace — which sells households goods ranging from phone chargers to silicone toilet brushes — will now all be fulfilled from US-based sellers, rather than Chinese sellers, it said on Friday. Then $75 per month.
Shein and Temu warn of price increases due to changes in global trade rules. Donald Trump has closed the duty-free loophole for low-value packages. The companies took advantage of the "de minimis" exemption to ship low-cost packages. They say they will be making price adjustments starting April 25, 2025.